Today we are living in the era of information and and digitisation. But still there is a huge need of doing self branding and self marketing. Because people will only know about you (your business and brand)only what they have seen or may have heard about you.
Which means you have to come out from comfort zone and start working on self branding. For that you have to tell people about you, and about your quality, about everything that they can be benefited.
You may have to come in front of crowd, in front of camera as well. Because both the images are important nowadays.